ELECFREAKS 2025 BETT UK Exhibition Summary

Event: BETT UK 2025
Date: 22 January – 24 January 2025
Location: Bett Hall NG40
Company: SHENZHEN EF TECHNOLOGY CO., LIMITED

SHENZHEN EF TECHNOLOGY CO., LIMITED successfully participated in BETT UK 2025, where we had the opportunity to showcase our latest innovations and key products to a global audience. The exhibition served as an excellent platform for networking, strengthening existing partnerships, and attracting new potential customers. Throughout the event, we engaged in numerous discussions with clients from various industries, exchanged insights, and explored potential collaboration opportunities.

This exhibition was particularly significant as it allowed us to assess market trends, gather customer feedback, and position our company as a leading provider in micro:bit educational fields with our bountiful series of the developed kits and accessories as well as the TOOCAA laser engraving and cutting machines. The responses we received from visitors were overwhelmingly positive, highlighting strong demand for our products and solutions.

During the exhibition, we prominently displayed several of our key products, including:

WRO Future Innovators Set for competitions – Designed for World Robot Olympiad's Future Innovators category, the ELECFREAKS Future Innovators Set is the ultimate toolkit for young robotics enthusiasts ready to shape the world of tomorrow. Developed in collaboration with the World Robot Olympiad Association, this advanced kit offers everything needed to excel in the Future Innovators category. And we displayed the case by simulating the tasks of the Robomission by using the Nezha Pro and smart motors to create a robot and make it possible to achieve different tasks such as the object classification, taking water tanks to the designated area to water the trees…

Micro:bit Robots series – We displayed the XGO robot, the micro:bit Cutebot Pro and also we created many robot kits with the building blocks to do a ball ejector, together with a football match map allowing two cutebots to combat with the balls.

TOOCAA Laser Engraving and Cutting Machines –  Toocaa laser engraving machines can be used on desktops at home without difficulty. Our laser etching and marking machine models are making creation easier for DIYers, and are helping laser engraving businesses make extra money. On the spot we displayed how the machine would work with our TOOCAA studio platform and also we engraved and cut different projects according to the feedback from the visitors.

Microbit Octopus and PlanetX kits – We put those items on the wall as they are in smaller size but with unlimited possibilities to create projects such as the smart home project, smart agriculture project, the robot project to work with building blocks…

The demonstration of our products in action allowed customers to experience their performance firsthand. The live demonstrations helped build confidence in our brand and solidified interest from key decision-makers in attendance.

Our booth attracted a wide range of visitors, including industry professionals, procurement managers, technical specialists, and business executives. We had in-depth discussions with several major clients who showed strong interest in our offerings. Some notable interactions included:

Microlog – Expressed a keen interest in the Nezha inventors kit and the TOOCAA laser machine. They are currently looking for a reliable supplier in the micro:bit educational range and are considering a long-term partnership.

Podconsult– Engaged in discussions about potential distribution opportunities in Denmark. They were particularly interested in our newly developed kits which aligns with their business expansion strategy.

Sagitta – Requested a detailed quotation for the market in Sweden and expressed interest in a pilot project to test the product’s performance in real-world conditions.

Zoom Education – A major player in teaching equipment industry in Brazil, looking for innovative solutions to enhance their production efficiency.

Throughout our discussions, customers were particularly interested in the displayed items.

Several clients have requested the displayed projects of TOOCAA and Nezha micro:bit indicating strong potential for future collaborations. We believe these leads have the potential to translate into significant business opportunities in the coming months.

The exhibition provided us with valuable insights into current market trends and customer expectations with some wonderful understanding points:

• Growing demand for the micro:bit stem educational catagory – Many customers emphasized the importance of  stem education tools indicating a shift in industry preferences together with the development of the Jacdac technology.

• Competitive pricing remains a key factor – While customers appreciate high-quality products, many expressed concerns about pricing, emphasizing the need for cost-effective solutions without compromising on performance.

• Strong potential in new regional markets – Discussions with international clients revealed opportunities in south America and Africa countries, where demand for our products is growing due to the understanding and development of the stem education.

Overall, our participation in BETT UK was a resounding success. We were able to significantly enhance our brand visibility, generate high-quality business leads, and gain a deeper understanding of market demands. The exhibition reinforced our position as an industry leader and demonstrated the strong demand for our products in both domestic and international markets.

We sincerely appreciate all the visitors, partners, and clients who took the time to engage with us during the event. Their feedback and interest have provided us with valuable insights that will guide our future strategies. We look forward to building lasting relationships and continuing to provide innovative solutions that address the evolving needs of our customers.